diff --git a/inc/Abilities/DiceFmTest.php b/inc/Abilities/DiceFmTest.php
index ad79ac9..29423fa 100644
--- a/inc/Abilities/DiceFmTest.php
+++ b/inc/Abilities/DiceFmTest.php
@@ -201,6 +201,9 @@ static function ( string $level, string $message, array $context = array() ) use
 				'date_end' => $dice_event['date_end'] ?? '',
 				'venue'    => $dice_event['venue'] ?? '',
 				'url'      => $dice_event['url'] ?? '',
+				'price'    => $dice_event['price'] ?? null,
+				'currency' => $dice_event['currency'] ?? '',
+				'ticket_types' => $dice_event['ticket_types'] ?? array(),
 				'timezone' => $dice_event['timezone'] ?? '',
 				'location' => $dice_event['location'] ?? null,
 			);
@@ -293,10 +296,64 @@ private function mapEvent( array $dice_event ): array {
 			'venueCity'        => $venue_city,
 			'venueState'       => $venue_state,
 			'venueCoordinates' => $venue_coordinates,
+			'price'            => $this->mapPrice( $dice_event ),
 			'ticketUrl'        => $dice_event['url'] ?? '',
 		);
 	}
 
+	/**
+	 * Map Dice price fields to display format.
+	 *
+	 * @param array $dice_event Raw Dice event.
+	 * @return string
+	 */
+	private function mapPrice( array $dice_event ): string {
+		$currency = strtoupper( trim( (string) ( $dice_event['currency'] ?? 'USD' ) ) );
+
+		if ( isset( $dice_event['price'] ) && is_numeric( $dice_event['price'] ) && (float) $dice_event['price'] > 0 ) {
+			$amount = (float) $dice_event['price'] / 100;
+			return \DataMachineEvents\Core\PriceFormatter::formatStructured( $amount, $amount, $currency );
+		}
+
+		$ticket_types = $dice_event['ticket_types'] ?? array();
+		if ( ! is_array( $ticket_types ) || empty( $ticket_types ) ) {
+			return '';
+		}
+
+		$face_values  = array();
+		$total_values = array();
+
+		foreach ( $ticket_types as $ticket_type ) {
+			if ( ! is_array( $ticket_type ) || empty( $ticket_type['price'] ) || ! is_array( $ticket_type['price'] ) ) {
+				continue;
+			}
+
+			$price_data = $ticket_type['price'];
+
+			if ( isset( $price_data['face_value'] ) && is_numeric( $price_data['face_value'] ) ) {
+				$face_values[] = (float) $price_data['face_value'] / 100;
+			}
+
+			if ( isset( $price_data['total'] ) && is_numeric( $price_data['total'] ) ) {
+				$total_values[] = (float) $price_data['total'] / 100;
+			}
+		}
+
+		if ( ! empty( $face_values ) ) {
+			return \DataMachineEvents\Core\PriceFormatter::formatStructured( min( $face_values ), max( $face_values ), $currency );
+		}
+
+		if ( ! empty( $total_values ) ) {
+			return \DataMachineEvents\Core\PriceFormatter::formatStructured( min( $total_values ), max( $total_values ), $currency );
+		}
+
+		if ( isset( $dice_event['price'] ) && is_numeric( $dice_event['price'] ) ) {
+			return \DataMachineEvents\Core\PriceFormatter::formatStructured( (float) $dice_event['price'] / 100, null, $currency );
+		}
+
+		return '';
+	}
+
 	private function parseDateTimeUtc( string $datetime_utc, string $timezone ): array {
 		if ( empty( $datetime_utc ) ) {
 			return array(
diff --git a/inc/Cli/DiceFmTestCommand.php b/inc/Cli/DiceFmTestCommand.php
index 94ce500..a5bbb2f 100644
--- a/inc/Cli/DiceFmTestCommand.php
+++ b/inc/Cli/DiceFmTestCommand.php
@@ -100,6 +100,9 @@ private function outputResult( array $result ): void {
 			\WP_CLI::log( '[RAW] Date: ' . ( $raw['date'] ?? '' ) );
 			\WP_CLI::log( '[RAW] Date End: ' . ( $raw['date_end'] ?? '' ) );
 			\WP_CLI::log( '[RAW] Venue: ' . ( $raw['venue'] ?? '' ) );
+			\WP_CLI::log( '[RAW] Price: ' . wp_json_encode( $raw['price'] ?? null ) );
+			\WP_CLI::log( '[RAW] Currency: ' . ( $raw['currency'] ?? '' ) );
+			\WP_CLI::log( '[RAW] Ticket Types: ' . ( isset( $raw['ticket_types'] ) ? wp_json_encode( $raw['ticket_types'] ) : '[]' ) );
 			\WP_CLI::log( '[RAW] Timezone: ' . ( $raw['timezone'] ?? '' ) );
 
 			if ( isset( $raw['location'] ) && is_array( $raw['location'] ) ) {
@@ -121,6 +124,7 @@ private function outputResult( array $result ): void {
 			\WP_CLI::log( '[MAPPED] Venue City: ' . ( $mapped['venueCity'] ?? '(none)' ) );
 			\WP_CLI::log( '[MAPPED] Venue State: ' . ( $mapped['venueState'] ?? '(none)' ) );
 			\WP_CLI::log( '[MAPPED] Venue Timezone: ' . ( $mapped['venueTimezone'] ?? '(none)' ) );
+			\WP_CLI::log( '[MAPPED] Price: ' . ( $mapped['price'] ?? '' ) );
 			\WP_CLI::log( '[MAPPED] Ticket URL: ' . ( $mapped['ticketUrl'] ?? '' ) );
 
 			$issues = $event['issues'] ?? array();
diff --git a/inc/Core/PriceFormatter.php b/inc/Core/PriceFormatter.php
index ad4a0d9..49bf89a 100644
--- a/inc/Core/PriceFormatter.php
+++ b/inc/Core/PriceFormatter.php
@@ -17,6 +17,11 @@
 
 class PriceFormatter {
 
+	/**
+	 * Canonical display string for free events.
+	 */
+	private const FREE_LABEL = 'Free';
+
 	/**
 	 * Format a price range as a display string.
 	 *
@@ -50,6 +55,56 @@ public static function formatRange( ?float $min, ?float $max = null ): string {
 		return '$' . number_format( $min, 2 ) . ' - $' . number_format( $max, 2 );
 	}
 
+	/**
+	 * Format a structured price payload into a display string.
+	 *
+	 * Treats explicit free flags and all-zero values as free.
+	 * Non-USD currencies are prefixed with the ISO currency code while preserving
+	 * the existing dollar-based numeric formatting behavior.
+	 *
+	 * @param float|null  $min Minimum price.
+	 * @param float|null  $max Maximum price.
+	 * @param string      $currency ISO currency code.
+	 * @param bool|null   $is_free Explicit free signal from source data.
+	 * @return string Formatted price string.
+	 */
+	public static function formatStructured( ?float $min = null, ?float $max = null, string $currency = 'USD', ?bool $is_free = null ): string {
+		if ( true === $is_free ) {
+			return self::formatFree();
+		}
+
+		$normalized_min = null !== $min ? (float) $min : null;
+		$normalized_max = null !== $max ? (float) $max : null;
+
+		if ( self::isZeroOrLess( $normalized_min ) && self::isZeroOrLess( $normalized_max ) ) {
+			if ( null !== $normalized_min || null !== $normalized_max ) {
+				return self::formatFree();
+			}
+			return '';
+		}
+
+		$formatted = self::formatRange( $normalized_min, $normalized_max );
+		if ( '' === $formatted ) {
+			return '';
+		}
+
+		$currency = strtoupper( trim( $currency ) );
+		if ( '' === $currency || 'USD' === $currency ) {
+			return $formatted;
+		}
+
+		return $currency . ' ' . $formatted;
+	}
+
+	/**
+	 * Format a free event label.
+	 *
+	 * @return string
+	 */
+	public static function formatFree(): string {
+		return self::FREE_LABEL;
+	}
+
 	/**
 	 * Parse a price string and extract numeric values.
 	 *
@@ -91,4 +146,14 @@ public static function parse( string $raw ): array {
 	public static function isFree( string $raw ): bool {
 		return preg_match( '/^free$/i', trim( $raw ) ) === 1;
 	}
+
+	/**
+	 * Whether the provided numeric value is null or non-positive.
+	 *
+	 * @param float|null $value Numeric value.
+	 * @return bool
+	 */
+	private static function isZeroOrLess( ?float $value ): bool {
+		return null === $value || $value <= 0;
+	}
 }
diff --git a/inc/Steps/EventImport/Handlers/DiceFm/DiceFm.php b/inc/Steps/EventImport/Handlers/DiceFm/DiceFm.php
index b3d5c3d..58f3704 100644
--- a/inc/Steps/EventImport/Handlers/DiceFm/DiceFm.php
+++ b/inc/Steps/EventImport/Handlers/DiceFm/DiceFm.php
@@ -242,6 +242,7 @@ private function fetch_dice_fm_events( $api_key, $city, $partner_id, ExecutionCo
 	private function convert_dice_fm_event( $event ) {
 		$venue_data = $this->extract_venue_data( $event );
 		$timezone   = $event['timezone'] ?? '';
+		$price      = $this->extractPrice( $event );
 
 		$start_parsed = $this->parseDateTimeUtc( $event['date'] ?? '', $timezone );
 		$end_parsed   = $this->parseDateTimeUtc( $event['date_end'] ?? '', $timezone );
@@ -254,7 +255,7 @@ private function convert_dice_fm_event( $event ) {
 			'endTime'          => $end_parsed['time'],
 			'venue'            => sanitize_text_field( $venue_data['venue_name'] ),
 			'artist'           => '',
-			'price'            => '',
+			'price'            => $price,
 			'ticketUrl'        => esc_url_raw( $event['url'] ?? '' ),
 			'description'      => wp_kses_post( $event['description'] ?? '' ),
 			'venueAddress'     => sanitize_text_field( $venue_data['venue_address'] ),
@@ -267,6 +268,58 @@ private function convert_dice_fm_event( $event ) {
 		);
 	}
 
+	/**
+	 * Extract and format Dice.fm event pricing.
+	 *
+	 * Supports both top-level cent amount (`price`) and per-ticket pricing
+	 * (`ticket_types[].price`).
+	 *
+	 * @param array $event Raw Dice.fm event data.
+	 * @return string Formatted price string for event-details block.
+	 */
+	private function extractPrice( array $event ): string {
+		$currency = strtoupper( trim( (string) ( $event['currency'] ?? 'USD' ) ) );
+
+		if ( isset( $event['price'] ) && is_numeric( $event['price'] ) ) {
+			$top_level_price = (float) $event['price'] / 100;
+			return $this->formatStructuredPrice( $top_level_price, $top_level_price, $currency );
+		}
+
+		$ticket_types = $event['ticket_types'] ?? array();
+		if ( ! is_array( $ticket_types ) || empty( $ticket_types ) ) {
+			return '';
+		}
+
+		$face_values  = array();
+		$total_values = array();
+
+		foreach ( $ticket_types as $ticket_type ) {
+			if ( ! is_array( $ticket_type ) || empty( $ticket_type['price'] ) || ! is_array( $ticket_type['price'] ) ) {
+				continue;
+			}
+
+			$price_data = $ticket_type['price'];
+
+			if ( isset( $price_data['face_value'] ) && is_numeric( $price_data['face_value'] ) ) {
+				$face_values[] = (float) $price_data['face_value'] / 100;
+			}
+
+			if ( isset( $price_data['total'] ) && is_numeric( $price_data['total'] ) ) {
+				$total_values[] = (float) $price_data['total'] / 100;
+			}
+		}
+
+		if ( ! empty( $face_values ) ) {
+			return $this->formatStructuredPrice( min( $face_values ), max( $face_values ), $currency );
+		}
+
+		if ( ! empty( $total_values ) ) {
+			return $this->formatStructuredPrice( min( $total_values ), max( $total_values ), $currency );
+		}
+
+		return '';
+	}
+
 	/**
 	 * Extract venue data from Dice.fm event
 	 *
diff --git a/inc/Steps/EventImport/Handlers/EventImportHandler.php b/inc/Steps/EventImport/Handlers/EventImportHandler.php
index 48a4bfc..9e4b87a 100644
--- a/inc/Steps/EventImport/Handlers/EventImportHandler.php
+++ b/inc/Steps/EventImport/Handlers/EventImportHandler.php
@@ -193,6 +193,19 @@ protected function formatPriceRange( ?float $min, ?float $max = null ): string {
 		return PriceFormatter::formatRange( $min, $max );
 	}
 
+	/**
+	 * Format structured price data into a display string.
+	 *
+	 * @param float|null $min Minimum price.
+	 * @param float|null $max Maximum price.
+	 * @param string     $currency ISO currency code.
+	 * @param bool|null  $is_free Explicit free flag.
+	 * @return string
+	 */
+	protected function formatStructuredPrice( ?float $min = null, ?float $max = null, string $currency = 'USD', ?bool $is_free = null ): string {
+		return PriceFormatter::formatStructured( $min, $max, $currency, $is_free );
+	}
+
 	/**
 	 * Store event context (venue + core fields) in engine data.
 	 *
diff --git a/inc/Steps/EventImport/Handlers/WebScraper/Extractors/BaseExtractor.php b/inc/Steps/EventImport/Handlers/WebScraper/Extractors/BaseExtractor.php
index f1814fd..3c03ec7 100644
--- a/inc/Steps/EventImport/Handlers/WebScraper/Extractors/BaseExtractor.php
+++ b/inc/Steps/EventImport/Handlers/WebScraper/Extractors/BaseExtractor.php
@@ -225,4 +225,17 @@ protected function extractTimeFromText( string $text ): ?string {
 	protected function formatPriceRange( ?float $min, ?float $max = null ): string {
 		return PriceFormatter::formatRange( $min, $max );
 	}
+
+	/**
+	 * Format structured price data into a display string.
+	 *
+	 * @param float|null $min Minimum price.
+	 * @param float|null $max Maximum price.
+	 * @param string     $currency ISO currency code.
+	 * @param bool|null  $is_free Explicit free flag.
+	 * @return string
+	 */
+	protected function formatStructuredPrice( ?float $min = null, ?float $max = null, string $currency = 'USD', ?bool $is_free = null ): string {
+		return PriceFormatter::formatStructured( $min, $max, $currency, $is_free );
+	}
 }
diff --git a/inc/Steps/EventImport/Handlers/WebScraper/Extractors/DoStuffExtractor.php b/inc/Steps/EventImport/Handlers/WebScraper/Extractors/DoStuffExtractor.php
index ae7256d..f406773 100644
--- a/inc/Steps/EventImport/Handlers/WebScraper/Extractors/DoStuffExtractor.php
+++ b/inc/Steps/EventImport/Handlers/WebScraper/Extractors/DoStuffExtractor.php
@@ -133,7 +133,7 @@ private function parseImage( array &$event, array $raw_event ): void {
 
 	private function parsePrice( array &$event, array $raw_event ): void {
 		if ( ! empty( $raw_event['is_free'] ) ) {
-			$event['price'] = 'Free';
+			$event['price'] = $this->formatStructuredPrice( null, null, 'USD', true );
 		}
 	}
 
diff --git a/inc/Steps/EventImport/Handlers/WebScraper/Extractors/DuskFmExtractor.php b/inc/Steps/EventImport/Handlers/WebScraper/Extractors/DuskFmExtractor.php
index 99fc816..f8ada81 100644
--- a/inc/Steps/EventImport/Handlers/WebScraper/Extractors/DuskFmExtractor.php
+++ b/inc/Steps/EventImport/Handlers/WebScraper/Extractors/DuskFmExtractor.php
@@ -249,7 +249,7 @@ private function parseBooking( array $event, array $venue_data ): array {
 		}
 
 		if ( empty( $price ) && ! empty( $event['isAccessibleForFree'] ) ) {
-			$price = 'Free';
+			$price = $this->formatStructuredPrice( null, null, 'USD', true );
 		}
 
 		return array_merge(