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Prospect Research and Outreach Strategy

Ideal Customer Profile (ICP)

The Ideal Customer Profile (ICP) for AI/automation consulting services, based on the OnePlus Healthcare engagement, is: independent, physician-owned, Medicare Advantage-heavy primary care groups with low digital maturity, multi-site operations, and no visible AI/automation investment.

Prospect List: Companies Similar to OnePlus Healthcare

Tier 1 — Closest Matches (South Florida, same pain points)

Company Location Size Why They Fit
JustWell Health Medical Group Miami (4+ locations) Small MSO + owned clinics MA-focused, MRA coding and HEDIS tracking as services — but their own clinics likely have the same digital gaps as OnePlus. Identical geography and patient population.
Ballast Medical Management South Florida MSO, 90+ affiliated PCPs Founded 2018, MA-focused, provides risk adjustment coding and care gap management. They're building the services layer but likely need the AI infrastructure underneath it.
Floridian Health Florida (statewide) MSO + owned medical centers Physician-owned, payer-agnostic, MA-focused. Value-based care positioning but no visible AI stack.
Florida Physicians Alliance Tampa Bay MSO/CIN, multi-specialty Independent PCP network, MA contracts, no visible automation. Classic "network without tech" profile.
PrimeCare LLC Tampa Bay → Central FL IPA, 100+ PCP locations Founded by two physicians, global risk MA contracts. Expanded from 4 counties to 10+. Scale creates the same integration pain OnePlus has.

Tier 2 — Similar Model, Different Geography

Company Location Size Why They Fit
Southeast Primary Care Partners (SPCP) Alpharetta, GA 56 locations, 28K+ Medicare lives Top prospect. Physician-founded (2020), explosive growth from 18→56 locations in 2 years. Growing faster than their tech can keep up. Emory alignment adds credibility but doesn't solve their automation gap.
Complete Health AL, FL, CO, VA Multi-state, growing Medicare senior primary care, expanding via practice collaborations (Commonwealth Primary Care in VA). Growth model = integration pain.
Physicians Primary Care of SW FL Fort Myers area 4+ offices, largest independent in SW FL Founded 1996, physician-owned multi-specialty. Long-established but likely running legacy systems.
Consensus Health New Jersey Physician-owned medical group Primary care + specialists, independent. Northeast MA penetration is growing — same pressures are arriving.
Primary Care Partners (NJ) New Jersey Physician-owned, multi-site Alliance with Atlantic Health System. Physician-governed, MA contracting.
Catalyst Physician Group North Texas 120+ providers, 21 locations Founded 2024, largest independent PCP org in Texas. Brand new — almost certainly building tech from scratch.

Tier 3 — Ecosystem Plays (sell through, not to)

These are MSOs/ACOs that manage networks of small independent practices — they could be channel partners who resell or deploy your solution across their affiliated physicians:

Organization Reach Angle
Genuine Health Group / PremierMD ~200 PCPs, South Florida ACO/MSO that needs automation tools for their affiliated practices
Aledade 3,000+ practices nationally VBC enablement platform — they partner with independents who need exactly what you're building
Primary Partners (Tampa) Tampa Bay network MSO supporting independent PCPs with MA contracts

Prioritization: Who to Reach Out to First

Immediate outreach (highest signal-to-effort ratio):

  1. SPCP (Southeast Primary Care Partners) — Fastest-growing independent MA primary care group in the Southeast. 18→56 locations in 2 years means they are absolutely drowning in integration work. Physician-founded, so they'll understand the problem viscerally. Reach the founders via LinkedIn.
  2. JustWell Health Medical Group — Same zip codes as OnePlus, same patient population, same MA pressures. If you can reference your OnePlus work (with permission), this is a warm-adjacent conversation.
  3. Ballast Medical Management — They're already selling risk adjustment and care gap services to their 90 physicians. They need the AI layer underneath. This could be a partnership play, not just a client sale.
  4. Catalyst Physician Group (TX) — Brand new (2024), 21 locations, physician-owned, Texas. They're building everything from scratch right now. Timing is ideal.

Medium-term (requires more research):

  1. PrimeCare LLC — 100+ locations but IPA structure means decisions may be slower. Worth qualifying the decision-maker.
  2. Complete Health — Multi-state = more complex procurement, but growth trajectory signals need.

Recommended Next Steps

  1. Build a 1-page case study from the OnePlus engagement (even if early-stage — frame it as "here's the revenue gap we identified and the approach"). This is your door-opener.
  2. LinkedIn outreach to SPCP and Catalyst founders — physician-founders respond to peer-level, data-driven outreach, not vendor pitches. Lead with the HCC revenue gap math ($1,100–$3,000/patient/year) and the CMS-HCC V28 regulatory pressure.
  3. Explore Ballast as a channel partner — if they're already managing 90 physicians' risk adjustment manually, your automation layer makes their service more scalable.
  4. Use Definitive Healthcare or OpenNPI to build a longer prospect list filtered by: independent, 3–20 locations, Medicare-heavy, Southeast + Texas + Northeast.

Sources