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DorkFi Brand Guide

Reference for designers, developers, and contributors. Everything here is derived from the DorkFi app design system.


Logo & Identity

Name: DorkFi
Tagline: Dive into the depths of DeFi.
Domain: dork.fi
Ecosystem: Voi Network + Algorand (AVM)

Logos

Asset Preview Usage
dork.fi logo (transparent, 200×200) dork.fi logo transparent 200x200 App UI, dark backgrounds, social profiles
dork.fi logo (transparent, 500×400) dork.fi logo transparent 500x400 Presentations, banners, press kits
dork.fi — white background dork.fi logo on white Light backgrounds, print, docs
dork.fi — dark background dork.fi logo on dark App UI, dark mode, social profiles
Dork Labs — white background Dork Labs logo Corporate/legal contexts, grants, press
Dork Labs (transparent, 200×200) Dork Labs transparent 200x200 Dark backgrounds, app icons
Dork Labs (transparent, 500×400) Dork Labs transparent 500x400 Presentations, banners, press kits
DorkFi icon (200×200) DorkFi icon Favicons, app icons, exchange listings

Notes:

  • Primary logo color: Whale Gold #A07C10 (as rendered)
  • Always maintain clear space around the logo equal to the height of the "d"
  • Do not recolor, stretch, or add effects to the logo

Brand Backgrounds & Banners

Primary Background

Primary background banner

The primary brand background — use as the default backdrop for social cards, hero sections, and key marketing materials.

Additional Banners

Asset Preview
Agent DeFi banner Agent DeFi banner
Beach banner Beach banner
Dark landscape DorkFi dark landscape background

Dark rocky/ocean landscape — used as a scene background for NFTs, social cards, and hero imagery. Palette: deep navy #1A2D4A, slate grey #3A4A5A, off-white #C8CDD4.


Mascots & Characters

Gold Whale

Gold whale

The gold humpback whale — represents UNIT holders, governance power, and the "whale" archetype in DeFi. Used for premium content, UNIT-related materials, and brand hero imagery.

Lil Chubs (NFT Collection / Intern Mascot)

Lil Chubs mascot

The chubby blue whale — DorkFi's unofficial mascot and NFT collection character. Carries a book, wears glasses, surrounded by gold coins. Friendly, earnest, slightly overwhelmed. Used for community content, the DorkFi Intern Discord bot, and @DorkFi_Intern persona on X.

Chubs — GM Office

Chubs GM office mascot

Chubs in office setting — used for GM posts, community greetings, and social content.

Dork v1 — Blue

Dork v1 blue mascot

Original Dork v1 mascot in blue colorway — early community character from the Dorks NFT collection.

Dork v1 — Red

Dork v1 red mascot

Original Dork v1 mascot in red colorway — early community character from the Dorks NFT collection.

Dork v1 — Censored

Dork v1 censored mascot

Censored Dork v1 variant — community meme content.


Token Assets

UNIT Token

Asset Preview Usage
UNIT coin (official, 256×256) UNIT token coin Token listings, governance communications, marketing
UNIT coin (200×200) UNIT token coin 200x200 CMC, CoinGecko, exchange submissions

Gold whale on a stone coin. Inscription: CDXX-LXIX (Roman numerals for 420,069 — the fixed supply).

Token details:

  • Name: UNIT
  • Symbol: UNIT
  • Supply: 420,069 (fixed, non-inflationary)
  • Algorand ASA: 3121954282
  • Voi ARC-200: 420069
  • Decimals: 8

WAD Token

Asset Preview Usage
WAD coin (256×256) WAD token 256x256 Token listings, governance communications, marketing
WAD coin (200×200) WAD token 200x200 CMC, CoinGecko, exchange submissions, marketing

WAD (Whale Asset Dollar) is DorkFi's overcollateralized stablecoin. It is minted exclusively through the protocol's A-Market by borrowing against supplied collateral.

Token details:

  • Name: Whale Asset Dollar
  • Symbol: WAD
  • Peg: USD ($1.00)
  • Type: Overcollateralized stablecoin (not algorithmic)
  • Algorand ASA: 3334160924
  • Voi ARC-200: 47138068
  • Decimals: 6

Usage notes:

  • Do not frame WAD as a yield product or investment
  • Emphasize utility: borrowing, liquidity, and on-chain stability
  • WAD is minted only through collateralized borrowing — there is no pre-mint or reserve

Typography

Primary Font: Poppins (Google Fonts)

@import url('https://fonts.googleapis.com/css2?family=Poppins:wght@300;400;500;600;700;800&display=swap');
font-family: 'Poppins', sans-serif;
Weight Usage
300 Subtle labels, captions
400 Body text
500 UI labels, nav items
600 Subheadings, card titles
700 Headings
800 Hero text, display

Color Palette

DorkFi Brand Color Swatches

Primary Colors

Name Hex HSL Usage
Ocean Teal #00A39E 178 100% 32% Primary actions, links, highlights
Deep Sea Navy #061838 218 76% 12% Background (dark mode)
Whale Gold #F0B800 46 100% 47% Accent, warnings, badges
Deep Navy #061838 Page background, header

Extended Palette

Name Hex HSL Usage
Ink Blue #0F4068 204 69% 20% Secondary backgrounds, borders
Highlight Aqua #00BDBD 190 100% 37% Hover states, active indicators
Sky Blue #82D4F5 203 100% 73% Subtle highlights, info states
Warning Orange #F57C2D 25 95% 60% Warnings, at-risk indicators
Destructive Red #F87171 0 84.2% 60.2% Errors, liquidation alerts
Bubble White #FFFFFF 0 0% 100% Text on dark backgrounds

Ocean Gradient

Name HSL Notes
Ocean Surface 194 100% 51% Gradient start
Deep Ocean Blue 203 100% 21% Gradient mid
Ocean Floor 226 53% 11% Gradient end / deepest bg
Aqua Glow 194 100% 50% Glow effects

Dark Mode Tokens

--background:    218 76% 9%   /* #061228 — main app background */
--card:          218 76% 9%   /* same as background */
--primary:       178 100% 32% /* Ocean Teal */
--accent:        46 100% 47%  /* Whale Gold */
--muted:         217.2 32.6% 14%
--border:        217.2 32.6% 17.5%

Shadows

/* Card elevation */
box-shadow: 0 20px 40px rgba(6, 24, 56, 0.1), 0 1px 0px rgba(255, 255, 255, 0.8) inset;

/* Card hover */
box-shadow: 0 25px 50px rgba(6, 24, 56, 0.2), 0 1px 0px rgba(255, 255, 255, 0.9) inset;

Border Radius

Token Value Usage
--radius 0.5rem (8px) Base
rounded-sm 6px Small elements
rounded-md 6px Cards, inputs
rounded-lg 8px Modals, panels

UI States

State Color Notes
Healthy / Safe Green (#bbf7d0) HF > 1.5
Warning / At Risk Whale Gold (#F0B800) HF 1.0–1.5
Danger / Liquidatable Destructive Red (#F87171) HF < 1.0
Primary action Ocean Teal (#00A39E) Buttons, CTAs
Disabled Muted (217.2 32.6% 14%) Inactive elements

Voice & Tone

  • Playful branding, serious economics. The name is intentionally weird. The protocol is not.
  • Short, direct copy. No fluff.
  • No exclamation points in formal contexts.
  • Audience: crypto-native traders, DeFi power users, DAO treasuries.
  • Avoid: yield framing for WAD, investment language, overpromising.
  • Use "supply" not "deposit" in all product and marketing copy.

Token Naming

Token Full Name Notes
WAD Whale Asset Dollar Overcollateralized stablecoin. Do not frame as yield or investment.
UNIT UNIT Governance token. Fixed supply: 420,069.
nTokens nTokens Receipt tokens for supplied assets. Accrue interest automatically.

GitHub Profile Standards

  • Repository names: lowercase, hyphenated (dorkfi-app, dorkfi-liquidation-bot)
  • README headers: Use # H1 for project name, ## for sections
  • Badges: Use shields.io with #00A39E (Ocean Teal) for custom badges
  • Default branch: next is production for the main app
  • Commit style: Conventional commits (feat:, fix:, chore:)

Suggested README Structure

# Project Name
> One-line description

## Overview
## Quick Start
## Architecture
## Contributing
## License

Social Handles

Platform Handle
X (Twitter) @dork_fi
Discord discord.gg/HZzvGGmcNB
Medium medium.com/@dorkfi
Docs docs.dork.fi
App app.dork.fi

Last updated: April 2026


Changelog

Date Change
May 2026 Added agent/PROMPTS.md, agent/DIMENSIONS.md, agent/DO_NOT_USE.md; added fonts/ directory with Poppins 400/600/700; added brand color swatch image
May 2026 Reorganized all images into images/ folder; updated all README paths
May 2026 Added WAD token section; fixed Beach Banner image path
April 2026 Initial brand kit created with logos, mascots, backgrounds, and UNIT/WAD token assets

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