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Azure Notification Hubs uses "tags" to target notifications. To receive targeted notifications, a device subscribes to those tags when registering (they are sent in an array by the `register` and `registerTemplate` methods above). So, if you want to send a notification to one device, that device must register on a unique tag, and report that tag to your backend, where it can be associated with your user. This is a contrast to other notification platforms, which often give you a unique ID during the registration process for this purpose.
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Needing to supply your own unique, non-random string (you'll want it again when you unregister the device in your backend) could lead to the temptation to use the device's unique identifier (device ID/UDID) to register for notifications. [There are numerous privacy and security reasons not to do this](https://books.nowsecure.com/secure-mobile-development/en/sensitive-data/limit-use-of-uuid.html).
Azure Notification Hubs uses "tags" to target notifications. To receive targeted notifications, a device subscribes to those tags when registering (they are sent in an array by the `register` and `registerTemplate` methods above). So, if you want to send a notification to one device, that device must register on a unique tag, and report that tag to your backend, where it can be associated with your user. This is a contrast to other notification platforms, which often give you a unique ID during the registration process for this purpose.
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Needing to supply your own unique, non-random string (you'll want it again when you unregister the device in your backend) could lead to the temptation to use the device's unique identifier (device ID/UDID) to register for notifications. [There are numerous privacy and security reasons not to do this](https://books.nowsecure.com/secure-mobile-development/en/sensitive-data/limit-use-of-uuid.html).
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