diff --git a/client/me/purchases/non-primary-domain-dialog/index.jsx b/client/me/purchases/non-primary-domain-dialog/index.jsx
index 267e3dfb5e091..7e8a7d4b0e23c 100644
--- a/client/me/purchases/non-primary-domain-dialog/index.jsx
+++ b/client/me/purchases/non-primary-domain-dialog/index.jsx
@@ -27,12 +27,12 @@ class NonPrimaryDomainDialog extends Component {
 		const buttons = [
 			{
 				action: 'cancel',
-				label: translate( 'Cancel' ),
+				label: translate( 'Keep plan' ),
 			},
 			{
 				action: 'remove',
 				isPrimary: true,
-				label: translate( 'Remove Plan' ),
+				label: translate( 'Remove plan' ),
 				onClick: this.removePlan,
 			},
 		];
diff --git a/client/me/purchases/wordads-eligibility-warning-dialog/index.jsx b/client/me/purchases/wordads-eligibility-warning-dialog/index.jsx
index 5482cf43d4349..717a5dfbf5378 100644
--- a/client/me/purchases/wordads-eligibility-warning-dialog/index.jsx
+++ b/client/me/purchases/wordads-eligibility-warning-dialog/index.jsx
@@ -15,12 +15,12 @@ const WordAdsEligibilityWarningDialog = ( {
 	const buttons = [
 		{
 			action: 'cancel',
-			label: translate( 'Cancel' ),
+			label: translate( 'Keep plan' ),
 		},
 		{
 			action: 'remove',
 			isPrimary: true,
-			label: translate( 'Remove Plan' ),
+			label: translate( 'Remove plan' ),
 			onClick: removePlan,
 		},
 	];