diff --git a/client/landing/stepper/declarative-flow/start-writing.ts b/client/landing/stepper/declarative-flow/start-writing.ts
index 89454f5d70374f..98310c6c982233 100644
--- a/client/landing/stepper/declarative-flow/start-writing.ts
+++ b/client/landing/stepper/declarative-flow/start-writing.ts
@@ -25,7 +25,7 @@ const startWriting: Flow = {
 	get title() {
 		return translate( 'Blog' );
 	},
-	isSignupFlow: false,
+	isSignupFlow: true,
 	useSteps() {
 		return [
 			{